Apple vs. Microsoft

By looking at the two different cars in the picture, which car would you rather have in the long run? The clean, organized car or the one that looks like it would break down at any time? Most, if not all would choose the car that represents the least amount of trouble and is the most attractive which in this case is the Apple. We all know for years now that Apple has been taking over with the newest and most improved technology out there. This picture is just one example of them out beating their current competitor. Over time they have been producing commercials and messages that represent how their product is the best over all the others. This image argues that Macs are better than PC’s. The organized, updated car shows the Apple symbol in the background which represents their Mac computer software. The jumbled mess on the left represents the Microsoft PC. This ad was clearly produced by Apple to convince people that their Mac computers are a better choice to purchase than a PC. The Apple car is a race car which represents fast, high-speed activity opposed to the PC car that clearly is slow-speed. The apple car also represents no problems opposed to the messy Microsoft car.  In a race against each other we clearly know who would win. The characters also add on to the message that Apple is better than Microsoft. From the look of the Apple character he looks trendier and happier opposed to the Microsoft character that looks outdated, tired and washed out. In a way the Apple character looks “cooler” than the PC character. Overall the Apple side of the image, in multiple ways is better than the Microsoft image. In the end this image shows people how Apple is better than Microsoft.